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Duration
The length of time allotted for a video ad to play.
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Video glossary
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可略過
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收視率
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重疊廣告
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略過率
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連網電視 (CTV)
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影片多重廣告播放清單 (VMAP)
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橫幅廣告內嵌影片 (IBV)
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隨播廣告
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Abandonment rate
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Cost-per-view (CPV)
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Delayed impression
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Dropoff rate
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Duration
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Dynamic Ad Insertion (DAI)
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Error rate
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Fallback
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IMA SDK
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Impression
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In-Feed Video
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In-stream
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Interstitial
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Linear
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Long form video
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Mid-roll
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Minimum bid to win (MBTW)
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MRAID
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Native Video
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Non-linear
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OTT (Over-The-Top)
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Pod
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Post-roll
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Pre-roll
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Premium content
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Pretargeting
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PTV (Programmatic TV)
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Quartile
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Real Time Bidding (RTB)
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Short form video
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Third-party ad serving (3PAS)
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User-Generated Content (UGC)
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VAST 包裝函式
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Video Ad Serving Template (VAST)
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Video Player-Ad Interface Definition (VPAID)
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Video throttling
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View Through Rate (VTR)
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