Mobile technical specifications and creatives
Buyers purchasing ad inventory displayed in mobile applications ("in-app ad inventory") and on mobile web content must follow the technical specifications specified below:
Technical specifications for in-app ads
| Device type (Android or iOS only) | Unit sizes | Tag types | File types | Static image max file size |
|---|---|---|---|---|
| Smartphone | 320x50 300x250 336x280 Interstitial |
Image tag wrapped in anchor tag | JPEG PNG GIF |
150KB initial download 5MB total size |
| JavaScript tag | ||||
| MRAID | ||||
| HTML5 | ||||
| Tablet | 300x250 728x90 468x60 336x280 Interstitial |
Image tag wrapped in anchor tag | JPEG PNG GIF |
150KB initial download 5MB total size |
| JavaScript tag | ||||
| MRAID | ||||
| HTML5 |
Technical specifications for mobile web ads
Ads served to mobile devices on the web must comply with the same image ad policies as desktop ads.
Please note, per the Platforms Program Policies, use of local storage is not permitted.