Required ad tag for Campaign Manager users

If you're an Authorized Buyer that uses Campaign Manager 360 or redirects to buyers that use Campaign Manager 360, you must insert the dcopt=anid key-value into ad tags targeted to publishers' anonymous inventory.

Requirement for buyers on Ad Exchange

All buyers (advertisers or publishers) on Ad Exchange are required to protect the anonymity of anonymous publisher inventory on Ad Exchange.

With Verification, there's a special key-value for anonymous inventory, dcopt=anid. When buyers target anonymous inventory, they must ensure this key-value is included in any subsequent Campaign Manager 360 ad tag resulting from a redirect booked in their system.

Here is an example of an ad tag with the dcopt=anid key-value:;sz=468x60;dcopt=anid;ord=[timestamp]?

Please be aware that the dcopt=anid key-value should not be inserted into all Campaign Manager 360 ad tags. It should only be inserted into a tag when buyers target anonymous inventory for that ad.

Learn more about Verification in the Campaign Manager 360 Help Center.

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