Authorized Buyers Training in Academy for Ads

Gain the skills to succeed with Authorized Buyers

Grow your know-how with Google’s Academy for Ads, an interactive training website that’s designed to quickly get you up to speed – all with a goal of helping you turn your advertising investment into revenue. You’ll need to create an account to take the courses, and it only takes a minute to get started.

Just starting out? Enroll in Authorized Buyers Basics

Learn the basics of Authorized Buyers and how buying ad impressions at auction can benefit your business.


Access all Authorized Buyers courses

From campaign management basics to advanced optimization topics, our course catalog covers a variety of areas to help you dive deeper.



Walk through self-paced learning paths, then take an assessment, and earn an achievement to show that you know your stuff.

Learning beyond Authorized Buyers 

Academy for Ads also covers topics such as Google Ads, Mobile Sites, Google Web Designer, and digital skills that you can apply to your business.

Additional resources

Learn more in this overview video
View available learning paths in the Academy for Ads Help Center

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