View-through conversion tracking

This content is informational only.

Conversion tracking and reporting for conversion tracking are not offered in this product. Bidders, creative vendors, and measurement providers should work together to implement required conversion reporting.

View-through conversion tracking can provide additional information related to the value of your Ad Exchange ads. It can provide a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user's browser.

You can use view-through conversion tracking to measure return on investment (ROI) for your display campaigns and optimize your campaigns based on how users are responding to your display ads.

Using view-through conversion tracking, you can:

  • Determine the best places (or sites) to advertise to maximize overall conversions.
  • Optimize your campaign performance based on how users are responding to your display ads, even if they don't click.
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