Activate deals and auction packages in Display & Video 360

When an agency creates an auction package, they need to activate it in the demand-side platform (DSP). If the agency is using Display & Video 360 as their DSP,  there are two options.

1. Activate a deal or auction package when the central partner ID is available
2. Activate a deal or auction package when the central partner ID isn’t available

Activate a deal or auction package when the central partner ID is available

The central partner ID is optional, however, we recommend adding a central partner ID if you have a Display & Video 360 central partner account that you’ll use to manage incoming deal negotiations. 

With a Display & Video 360 central partner ID set, the deal negotiations only show up in the central partner account, and can be further permissioned to other managed Display & Video 360 partners in the Display & Video 360 user interface. 

Note: If you're unsure whether you have a central partner account, reach out to your Display & Video 360 team.

Set a central partner ID in a level 1 agency seat

1. Navigate to "DSPs & accounts" in your agency seat.
2. Click Connect DSPs, and then Display & Video 360.
3. Click the pencil icon to input your central partner ID.

Note: The agency must have admin access to the central partner ID or they will get an error in the Display & Video 360 user interface that prevents them from permissioning the deal to partner seats.

1. Follow instructions for creating an auction package or accepting a deal in your agency seat. Wait 30 minutes for the deal or auction package to appear in the central partner account.
2. Log into Display & Video 360 central partner account.
3. Navigate to "My Inventory." The new auction package is visible. Click the deal or auction package.
4. Go to "Access," and then “Partner and Advertisers.”
5. Select the partners and advertisers you want to share the deal with. Click Save.
6. Users within the individual partner IDs that you’ve shared the deal with can now view and target the deal in their Line Item settings. Learn more about managing a deal.

Activate a deal or auction package when the central partner ID isn’t available

Note: The user must have administrator permissions for all mapped seats in Display & Video 360 to give permission to any seat.

1. Follow instructions for creating an auction package or accepting a deal in your agency seat. Wait 30 minutes for the deal or auction package to appear in an individual advertiser or partner Display & Video 360 account.
2. Log into Display & Video 360 advertiser or partner account.
3. Navigate to "My Inventory" and click Negotiations.
4. Choose the negotiated deal you want to accept.
5. Select "Accept."
6. Once you accept a deal, go to "My Inventory" to view the updated deal where you can start assigning inventory to your line items.

Note: If the agency doesn’t have admin access to all DSP seats mapped to an agency seat, they receive an error message. If this occurs, contact agency support.