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Authorized Buyers policies and enforcement

As part of our recent suspension of ads in Russia for Google Ads products, we will also suspend Authorized Buyers and Open Bidders based in Russia.
Due to the war in Ukraine, we will pause ads containing content that exploits, dismisses, or condones the war.
Due to the ongoing war in Ukraine, we will be temporarily pausing Google ads from serving to users located in Russia.
Effective immediately, due to an ongoing sensitive event (the war in Ukraine), we are pausing ads from and for Russian Federation state-funded media.

This guide is intended to provide answers to commonly asked questions and share the framework of Authorized Buyers policy enforcement. The information presented here does not, in any way, change the actual policies, which are available here. You can also access the Authorized Buyers policies from the Program Guidelines link located in the footer of the application.

Automated creative review

Authorized Buyers reserves the right to conduct automated creative reviews in order to maintain the quality of ads on the exchange. While this does not change the Authorized Buyers guidelines, creatives that don't meet our policies will be paused until corrected. The most common issues are: destination URL not working, flash cookies, raw IP addresses, missing or broken click macros, invalid 4th party calls, undeclared or incorrect landing page, customer creative ID misuse, non certified vendors, and creative download sizes.

To browse this page, click to see details of any policy topic, or expand all and press Ctrl + F (Command ⌘ + F, for Mac) to find terms on this page.

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Helping partners comply with U.S. states privacy laws

Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information. We give users transparency and control over their ad experiences via My Ad Center, My Account and several other features to help you manage your account. Per our Personalized advertising policy, we never use sensitive information like health, race, religion, or sexual orientation to personalize ads. We also invest in initiatives such as the Coalition for Better Ads, the Google News Initiative, and ads.txt to support a healthy and sustainable ads ecosystem.

Google welcomes privacy laws that protect consumers. In May 2018, we launched several updates to help advertisers and publishers comply with the General Data Protection Regulation (GDPR) in the EEA and the UK.

In 2019, Google began offering restricted data processing (RDP) to help advertisers, publishers, and partners manage their compliance with the California Consumer Privacy Act (CCPA). In January 2023, we expanded the operation of restricted data processing to help customers and partners manage their compliance with the new U.S. state privacy laws.

Restricted Data Processing

The Authorized Buyers and Open Bidding services always operate under Restricted Data Processing for queries. Buyers/bidders do not need to make any changes for this behavior to be applied.

For customers on our online contracts and updated platform contracts, the restricted data processing terms will be incorporated into our existing platform contracts via the controller-controller terms and will come into force on Jan 1, 2020. There is no action required on your part to add this restricted data processing language into your contract.

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