Secure signals troubleshooting

Identify the reasons for inventory mismatches
Generate and review a detailed breakout of your inventory matches using secure signals troubleshooting. This tool displays if an inventory match includes a secure signal, and if not, reasons why the signal is missing. Client users with access to your Authorized Buyers account can access secure signals troubleshooting.

View inventory matches

  1. Sign in to Authorized Buyers.

  2. Click Troubleshooting and then Secure signals.
  3. Select the date range you want to review.
  4. Add filters to narrow the scope of activity you want to review.

Inventory matches automatically update upon filter or date range selection. Date ranges include today, yesterday, last 7 days, and the last 30 days. 

Filtering inventory matches

Filters allow you to pretarget only the inventory matches you want to review. For instance, you may want to troubleshoot issues with a specific publisher. By applying filters you can retrieve the information you need. 

Available filters:

How to support Secure signals

  1. Click Bidder settings and then RTB settings.
  2. Scroll to "Secure signals," click Supported secure signals to add or remove secure signals.
  3. Click Save.

Inventory matches without signal

There are several reasons why inventory matches may not have a signal present, these include:

  • Publisher doesn't allow the bidder for secure signals. As a bidder, reach out to this publisher and ask them to share the secure signals.
  • Publisher doesn't support signals. As a bidder, help the publisher understand how to enable and allow secure signals.
  • Signal has not been generated. Work directly with the publisher to troubleshoot why this is happening.

    Google doesn't have visibility on why a certain signal is not being generated.

  • Signal has been generated, but is empty. Work directly with the publisher to troubleshoot on why this is happening.

Inventory matches without signal enabled

Inventory matches with a signal that has not been enabled are caused by a signal not being allowed by the bidder.

Only signals you subscribe to will be sent to you when they are available.

  1. You choose which signals you subscribe to in Bidder Settings and then RTB Settings 
  2. Scroll to "Secure Signals," click Supported secure signals to add or remove secure signals.
  3. Click Save.

Inventory matches with signal suppressed

Inventory matches with a suppressed signal are caused by the signal that has been deprioritized by the bidder.

Signal deprioritized by bidder

EEA only. The filtered secure signal was deprioritized by the bidder toggling the "Prefer hosted match data over secure signals" switch. You don’t need to do anything. The cookie was sent instead of the secure signal per your preferences.

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