Open Bidding account user roles

Each user with access to your Open Bidding account is assigned a role, which controls what they can see and do. The following user roles are available:


User has full access to all features in the Open Bidding account. They can manage all aspects of the account, including adding account users.

View only

User can access RTB breakout, Bidding health, Reporting, Creatives, and other tools.

Inventory Manager

This user has access to approve or disapprove publishers in the Inventory tab. They have access to the RTB Breakout and reporting tabs.

API account

User has access to the Buyer REST API. They can receive account alerts, reports, and other notifications via email.

Service account

An account that belongs to your application instead of an individual user. The application will call on the API on behalf of the service account. Learn more

Learn how to add and manage account users.

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