Bidders and buyers are two terms you encounter frequently when using Authorized Buyers. This article defines each term and explains when they’re used.
Buyer
The term “buyer” describes any buy-side customer of Authorized Buyers. Buyer is the umbrella term that describes the following three buyer types:
Buyer Types
|
Type |
Dependent on another buyer? |
Accesses RTB UI/API? |
Who is billed on its behalf? |
Who bids on its behalf? |
|---|---|---|---|---|
|
Bidder |
No |
Yes |
Self |
Self |
|
Child Seat (Authorized Buyer only) |
Yes; has a "bidder", which is a buyer of type Bidder |
Yes |
Self |
The bidder |
|
Client Access (Authorized Buyer only) |
Yes; has a "sponsor", which is a buyer of type Bidder or Child Seat |
UI only; no API |
The sponsor |
The bidder of the sponsor |
Buyer IDs
Your Buyer ID is your Account ID, which is the unique number used to identify your Authorized Buyers account. Ad Manager publishers use your Buyer ID to initiate programmatic direct negotiations with you.