Cookie Matching allows you to match information in a cookie, such as an ID assigned to a user that browsed your website, with a corresponding bidder-specific Google User ID, and construct user lists that can help you make more effective bidding choices.
Learn more about Cookie Matching in the developer documentation.
Update cookie match settings
-
Sign in to Authorized Buyers.
- Click Bidder settings
Cookie matching.
- Activate or deactivate cookie matching. Then click Save.
- Review additional cookie matching data.
Cookie matching data
To update the cookie matching data, please contact support
- Cookie matching network ID: unique ID used by the cookie matcher to look up the account and pass the URL of the cookie matching request
- Cookie matching URL: the base URL for an endpoint that accepts incoming requests
- (Optional) Cooking matching report URL: URL for an endpoint that receives error details in the event that cookie matching fails
- Pixel matching URL for push: URL for an endpoint that receives pixel matching requests
The following cookie matching data is only applicable to Open Bidding buyers.
- Demand syndication assist cookie match URL: pixels fired to the demand syndication URL assist with cookie matching
- Demand syndication assist max QPS: the maximum number of queries per second allowed to be sent for demand syndication