Review this article to learn about the latest features and enhancements for Authorized Buyers.
Policy
Updates to Personalization & Tracking on Mobile Devices
Beginning March 21, 2024, bid requests will no longer disallow ad personalization based on a user not consenting to App Tracking Transparency (ATT) on iOS 14.5+ or deleting their Advertising ID on Android. The below fields should continue to be used to understand a user’s personalization and tracking settings:
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We will continue to populate the non_personalized_ads_reason field with the appropriate reason for other situations where personalization is not permitted. This field will no longer be set on the basis of a user not consenting to App Tracking Transparency (ATT) on iOS 14.5+ or deleting their Advertising ID on Android.
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When a user has not consented to ATT on iOS 14.5+ or has deleted their Advertising ID on Android, we will continue to set
limit_ad_tracking = true / lmt = 1
. For granular ATT status information, continue to refer to theapp_tracking_authorization / atts
fields.
Coming soon
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Android Advertising ID on WebView Requests
We will soon begin adding the Android Advertising ID, otherwise known as AdID, on bid requests for ads to be shown in Android WebViews, where available.
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Bid Request Field Updates
On April 15, 2024, Google will deprecate ‘
video_completion_rate
’ and ‘click_through_rate
’ metrics under theBidRequest.Imp.metric
field in OpenRTB bid requests along withBidRequest.AdSlot.video_completion_rate
andBidRequest.AdSlot.click_through_rate
fields in Google RTB bid requests.