Review this article to learn about the latest features and enhancements for Authorized Buyers.
Report and Optimize
Real-time bidding update
On April 15, 2024, Google will deprecate video_completion_rate and click_through_rate metrics under the BidRequest.Imp.metric field in OpenRTB bid requests along with BidRequest.AdSlot.video_completion_rate and BidRequest.AdSlot.click_through_rate fields in Google RTB bid requests.
Other product or Help Center updates
Google RTB Protocol Sunset
Google will sunset the Google Authorized Buyers protocol on February 15, 2025 to more closely align with the industry. Bidders should migrate to OpenRTB protocol prior to this time. More information will be provided to assist with migration.
Publisher Provided ID for RTB
Publisher Provided Identifiers (PPIDs), now in open beta, allow publishers to send an identifier for frequency capping and interest-based ads personalization across devices. Publishers manage which Authorized Buyers, Open Bidders, and SDK bidders receive PPIDs. Only Authorized Buyers, Open Bidders, and SDK bidders opted-in by a given publisher will receive PPID from that publisher. Publisher Provided ID (PPID) is not available with 3P user ids, such as google_user_id, hosted_match_data, device ids, and is not available in the EEA. See the Developer release notes for proto specs.
SKOverlay Now Supported Across All Full Screen mApp Formats
We now support SKOverlay across all mApp full-screen formats on iOS.
To determine SKOverlay eligibility, bidders can reference skadn.skoverlay in the bid request. To use this feature, bidders will need to first set a value for skadn.itunesitem in the SKAdNetworkResponse object back to Google. Bidders also need to set the skadn.skoverlay object in the bid response back to Google with the below.
- Set
delay_seconds(Google protocol) or delay (OpenRTB protocol) - Video only: Set
endcard_delay_seconds(Google protocol) or endcarddelay (OpenRTB protocol)
Coming soon
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Android Advertising ID on WebView Requests
We will soon begin adding the Android Advertising ID, otherwise known as AdID, on bid requests for ads to be shown in Android WebViews, where available.