What's new on May 9, 2022
Real-time bidding
Support for publisher-managed creatives in Programmatic Guaranteed deals
There is now limited Authorized Buyers support for publisher-managed creatives in Programmatic Guaranteed deals. “Limited support” means integration work may be needed to use the feature. Work with your account team to learn more.
Coming soon
- Updated user data collection guidelines
On March 28, 2022, the Authorized Buyers Program Guidelines were updated. Authorized Buyers will only be able to collect user data from impressions won on a publisher’s inventory when the publisher has granted permission. When a publisher has granted permission, the buyer will also be allowed to leverage the user data collected to inform their bidding on third-party exchanges. Enforcement of this policy will begin on May 11, 2022. - Sensitive inventory available to Authorized Buyers
In June, Google will increase the scope of sensitive inventory sent to Authorized Buyers. As a result, you may see additional requests for sensitive inventory, unless you’ve blocked the category in your pre-targeting controls. You can review sensitive categories available to Authorized Buyers, along with updated category names.