Release notes for Authorized Buyers

What's new on May 9, 2022

Real-time bidding

Support for publisher-managed creatives in Programmatic Guaranteed deals

There is now limited Authorized Buyers support for publisher-managed creatives in Programmatic Guaranteed deals. “Limited support” means integration work may be needed to use the feature. Work with your account team to learn more.


Coming soon

  • Updated user data collection guidelines
    On March 28, 2022, the Authorized Buyers Program Guidelines were updated. Authorized Buyers will only be able to collect user data from impressions won on a publisher’s inventory when the publisher has granted permission. When a publisher has granted permission, the buyer will also be allowed to leverage the user data collected to inform their bidding on third-party exchanges. Enforcement of this policy will begin on May 11, 2022.
  • Sensitive inventory available to Authorized Buyers
    In June, Google will increase the scope of sensitive inventory sent to Authorized Buyers. As a result, you may see additional requests for sensitive inventory, unless you’ve blocked the category in your pre-targeting controls. You can review sensitive categories available to Authorized Buyers, along with updated category names.

See previous release notes

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