Announcements

  1. 1
    Update to email support options
    Starting on June 20, 2019, support teams for Authorized Buyers will no longer be able to accept requests sent via direct email. You can continue to contact our support teams via chat or email through in-product help by clicking on the icon in the top right of the product. You can also reach out to support by clicking “Contact us” or “Get support” in the top right corner of the help center. In-product and help center support channels provide many benefits, including: Access to chat support, in addition to the same email format you use today, to get real-time access to a support specialist; Faster, more relevant solutions to your issues by giving our support teams fuller context up front; Immediate answers to some issues as we leverage the latest technology to recommend you useful help center articles.
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  2. 2
    October 2019
    View the announcement archives   Highlights    Transition of Ad Exchange inventory to a unified first-price auction complete As of September 25: Ad Exchange traffic has transitioned to a first-price auction, where the closing price is determined by the highest net bid in the auction. For a short period of time, a small percentage (3% or less) of traffic will continue to stay on the second-price auction model, in order to monitor performance and ensure minimal disruption to your network. If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020. Ad Exchange Data Transfer fields will not be supported soon Ad Exchange click metrics, creative conversion events, and view termination events will be removed from Ad Exchange Data Transfer files soon. Additionally, Programmatic Guaranteed and Preferred Deals Ad Manager metrics will no longer be available in Ad Exchange Data Transfer files. For more information, contact your account manager. User Lists and Change History interfaces are being removed soon As part of an ongoing effort to simplify the product for Authorized Buyers, the User Lists and Change History interfaces are being removed in December 2019. Learn more   Real-time bidding updates What’s new in the Google OpenRTB extensions protocols: DealExt.deal_type added: Google now sends a Google-specific deal type in the OpenRTB Deal extension. BidExt.buyer_reporting_id added: This is the buyer-declared ID which will be used to break down spend and invalid traffic metrics in IVT transparency reporting in the Query Tool. We currently also break down metrics in IVT transparency reporting based on the value declared in the Seatbid.seat field (only if BidExt.buyer_reporting_id is not populated), but we will stop doing so at the end of Q1, 2020.  Please migrate to the new Bid Extension if you are using Seatbid.seat for your IVT reporting. Learn more
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  3. 3
    September 2019
    View the announcement archives   Highlights    Transition of Ad Exchange inventory to a unified first-price auction complete Starting, September 25: Ad Exchange traffic has transitioned to a first-price auction, where the closing price is determined by the highest net bid in the auction. For a short period of time, a small percentage (3% or less) of traffic will continue to stay on the second-price auction model, in order to monitor performance and ensure minimal disruption to your network.   If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020.  Learn more about the transition schedule UI updates New Pretargeting Interface (Open Beta) The new Pretargeting UI (Open Beta) is scheduled to go live the week of October 7th. The old interface will not longer be supported beginning early November (exact date to come). Make sure your settings in the new interface are correct during the open beta. Learn more
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  4. 4
    August 2019
    View the announcement archives   Highlights    Publisher inventory transitioning to a unified first-price auction Switching to a single first price auction will help reduce complexity and create a fair and transparent market for everyone. Learn more Starting September 10, Ad Exchange traffic starts to be transitioned in full to a first-price auction. The transition to a first-price auction will apply gradually over the course of a few weeks. For a short period of time after the transition, a small percentage (3% or less) of this traffic will continue to be governed by the existing second-price auction model in order to monitor performance. Learn more about the transition schedule UI updates New Authorized Buyers interface We are continually working to improve the way Authorized Buyers interact with our platform through the user interface. Going forward, when you sign into Authorized Buyers you will see a different layout to the one you're used to. Navigation is now more intuitive with all the menus and tabs consolidated on the left side of the screen. Only the navigation has changed, not the actual content of each individual page. Learn more Exchange Bidding is now Open Bidding Exchange Bidding has been renamed Open Bidding, which aligns Ad Manager with AdMob’s Open Bidding. The same products and features will continue to be available for Open Bidding customers. Real-time bidding updates Effective Quota is no longer supported Effective quota is no longer supported and has been removed from the RTB graphs. Spend-adjusted quota and Error throttling have been added in its place. These give bidders better insight into when they are being throttled for errors and how their 7-day spend affects their QPS. Learn more New signal for flexible AdSlot Settings Some publishers set up “flexible” adslots that allow any ad unit size within a specified minimum and maximum range. The new RTB bid request signals in Google Protocol and OpenRTB indicate the minimum and maximum height/width combinations. Bidders can continue to use the unchanged adsize signals if they wish, but they can also integrate these new signals if they want greater flexibility to be able to return any adsize within the range. Learn more Other updates Support for app-ads.txt To help build a safe and transparent advertising ecosystem, Google is introducing support for app-ads.txt across Google AdMob and Google Ad Manager. Learn more
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  5. 5
    July 2019
    View the announcement archives   Highlights    Preferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals became read only at the end of October 2018. Support for Ad Exchange Preferred Deals ended at the end of March 2019: All Ad Exchange Preferred Deals have stopped serving. Learn more about Preferred Deals in Ad Manager. Publisher inventory transitioning to a unified first-price auction Switching to a single first price auction will help reduce complexity and create a fair and transparent market for everyone. Learn more The transition schedule to a first-price auction has been adjusted by a few weeks to give publishers and buyers more time to test the new features. During the week of July 29th, 2019, 10% of Authorized Buyers traffic will transition to a first-price auction. 100% of Authorized Buyers traffic will transition to a first-price auction in late August/early September 2019. Learn more about the transition schedule Quota per endpoint logic update Note that in Q3 of 2019 changes will be made to the logic that chooses which callouts to send and which callouts to throttle, to best align with bidders’ quota per endpoint (QPS) preferences. The change is expected to enable bidders to receive callouts for ads that are more relevant to their demand channels.  Please note that the changes could impact bidders who have requested low QPS levels  (e.g. bidders with less than 500 QPS configured for a single end point). Bidders who have requested low QPS levels and whose pretargeting configurations would, by default, result in such bidders receiving more bid requests thant the bidders’ requested QPS level, may have their requested quota exceeded. The QPS level requested by all other bidders should not be exceeded. If you are concerned about exceeding your quota or if you have any questions, please reach out to your account manager if you have one or complete this form. UI updates New Authorized Buyers interface We are continually working to improve the way Authorized Buyers interact with our platform through the user interface. Going forward, when you sign into Authorized Buyers you will see a different layout to the one you're used to. Navigation is now more intuitive with all the menus and tabs consolidated on the left side of the screen. Only the navigation has changed, not the actual content of each individual page. Learn more Real-time bidding updates Effective Quota is no longer supported Effective quota is no longer supported and has been removed from the RTB graphs. Spend-adjusted quota and Error throttling have been added in its place. These give bidders better insight into when they are being throttled for errors and how their 7-day spend affects their QPS. Learn more
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  6. 6
    June 2019
    View the announcement archives   Highlights    Preferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals became read only at the end of October 2018. Support for Ad Exchange Preferred Deals ended at the end of March 2019: All Ad Exchange Preferred Deals have stopped serving. Learn more about Preferred Deals in Ad Manager. Publisher inventory transitioning to a unified first-price auction Authorized Buyers is switching to a single first price auction, which will help reduce complexity and create a fair and transparent market for everyone. Learn more The transition schedule for Ad Manager can be found here. UI updates New Authorized Buyers interface We are continuing to improve the way Authorized Buyers interact with our platform through the user interface. Going forward, when you sign into Authorized Buyers you will see a different layout to the one you're used to. Navigation is now more intuitive with all the menus and tabs consolidated on the left side of the screen. Only the navigation has changed, not the actual content of each individual page. Some changes that you will notice: The "Query Tool" has been renamed to "Reporting" and placed within its own menu The "Creative Validator" is not longer supported and has been removed The "Bidding" menu has been renamed to "Troubleshooting"
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  7. 7
    May 2019
    View the announcement archives   Highlights    Preferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals become read only at the end of October 2018. Support for Ad Exchange Preferred Deals ended at the end of March 2019: All Ad Exchange Preferred Deals have stopped serving. Learn more about Preferred Deals in Ad Manager. Publisher inventory transitioning to a unified first-price auction Authorized Buyers is switching to a single first price auction, which will help reduce complexity and create a fair and transparent market for everyone. Learn more The transition schedule for Ad Manager can be found here. UI updates New Authorized Buyers interface We are continuing to improve the way Authorized Buyers interact with our platform through the user interface. Going forward, when you sign into Authorized Buyers you will see a different layout to the one you're used to. Navigation is now more intuitive with all the menus and tabs consolidated on the left side of the screen. Only the navigation has changed, not the actual content of each individual page. Some changes that you will notice: The "Query Tool" has been renamed to "Reporting" and placed within its own menu The "Creative Validator" is not longer supported and has been removed The "Bidding" menu has been renamed to "Troubleshooting" Usage of “click_link_url” for Native ads For Native Ads, we recommend using click_link_url instead of click_through_url to set the destination of the ad. For dynamic landing pages, it is required to use click_link_url. Using the click_link_url will allow us to respect any necessary redirection chains for click-tracking, third-party viewability metrics, etc. If the click_through_url is used for a redirection chain, our verification process may blacklist the redirected domain as we are not expecting redirection chains in the click_through_url. Learn more RTB updates Viewability updates Viewability signal is no longer sent as a rounded decile (closest 10%), and is instead rounded down to the nearest 1%. Learn more
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  8. 8
    April 2019
    View the announcement archives   Highlights    Preferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals become read only at the end of October 2018. Support for Ad Exchange Preferred Deals ended at the end of March 2019: All Ad Exchange Preferred Deals have stopped serving. Learn more about Preferred Deals in Ad Manager. Publisher inventory transitioning to a unified first-price auction Authorized Buyers is switching to a single first price auction, which will help reduce complexity and create a fair and transparent market for everyone. Learn more The transition schedule for Ad Manager can be found here. RTB updates Introducing DIV wrapper around creative content The MRC Viewable Ad Impression Measurement Guidelines have specified that venders should measure the viewability of an ad based on the ad itself as opposed to inferring viewability by measuring the containing iframe. In order to comply with the guidelines, a DIV wrapper will be added around the creative content. This change will affect all non-video creative elements. Contact your account manager for more information.
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  9. 9
    March 2019
    View the announcement archives   Highlights    Preferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals become read only at the end of October 2018. Support for Ad Exchange Preferred Deals ends at the end of March 2019: All Ad Exchange Preferred Deals stop serving. Learn more about Preferred Deals in Ad Manager. Publisher inventory transitioning to a unified first-price auction Authorized Buyers is switching to a single first price auction, which will help reduce complexity and create a fair and transparent market for everyone. Learn more RTB updates New fields With the change to the Authorized Buyers pricing model, these new fields have been added: minimum_bid_to_win and use_bid_translation_service. Learn more
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  10. 10
    February 2019
    Learn about new features and updates to Authorized Buyers from February 2019
    View the announcement archives   Highlights    PPreferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals become read only at the end of October 2018. Support for Ad Exchange Preferred Deals ends at the end of March 2019: All Ad Exchange Preferred Deals stop serving. Learn more about Preferred Deals in Ad Manager. RTB updates RTB deadlines extended for app Real-time bidding response deadlines for app have been extended to 300ms. Be on the look out for the following deadline fields: tmax for OpenRTB response_deadline_ms for Google Protocol Learn more
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  11. 11
    January 2019
    Learn about new features and updates to Authorized Buyers from January 2019
    View the announcement archives   Highlights    Preferred Deals moving into Ad Manager From 10/31 onwards, legacy Preferred Deals that were not created in Google Ad Manager will become read-only and non-modifiable by the buyer or seller. Additionally, all legacy Preferred Deals will become inactive on 3/31/19.   Sizeless migration Having completed the migration of all new creatives to sizeless creative verification, migration of existing creatives has begun. Creative IDs that have been in our system since before we began the sizeless migration last fall will begin to be migrated to sizeless at the rate of 5% per week until we are complete to ensure a smooth transition. UI updates New "List View" in My Deals and auction Packages interfaces A cleaner list view has been introduced for deals in the marketplace which includes a deals progress column. Manage deals, Auction packages Other updates Pharmaceutical, Gambling, and Block Override help content updated Pharmaceutical product policy, Gambling and games policy, and Publisher block override for deals
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