Setup and installation

What is the Google Opinion Rewards Audience Measurement router meter?

The Google Opinion Rewards Audience Measurement router meter is a wireless network router with special software to help us understand your use of Google services and the internet. It provides a Wi-Fi network to all the devices in your home to ensure completeness of activity metering, both for you and for any household members who accept your invitation to join the Google Opinion Rewards Audience Measurement Panel. The router collects network activity from metered panelists when they use the internet and securely shares it with Google. This includes the sites you visit, device IP address, cookies, and diagnostic data.  For more details on the data Google collects and how it is used, please visit the Panels Privacy Policy.

How do I request a router meter?

The router meter is assigned to certain households with broadband internet access. If you qualify for a router meter and have not yet received one, contact our support team to request one. Some Google Opinion Rewards Audience Measurement panels do not issue router meters.

How do I set up the router meter?

Once you register for the panel and your router meter is delivered, please follow the step-by-step instructions to setup the router meter.

Wireless router illustration 

The following illustrated equipment is a visual aid and may differ slightly from your actual devices.



Typical connections from wireless router to a computer and cable/DSL modem.

Your package includes:

  • Linksys router
  • Power cord
  • Setup instructions
  • Ethernet cable

Key Terms

  • Modem: A device that provides an internet connection via cable or DSL. You will recognize it by a coaxial or telephone cable going into a wall outlet.
  • Wireless Router: Allows more than one device to connect to the internet. You will recognize it by multiple (typically 5) ethernet ports, and Wi-Fi antennas (present on most Wi-Fi routers).
  • Ethernet Cable: Cable for connecting a device directly to a modem or router.

Installation step-by-step

  1. Note: If you have a DSL connection, make sure you write down your  ISP account name and password before proceeding.
  2. Note: Perform this step only if your wireless router and your modem are two separate devices. If you have a modem and wireless router combo device, you should skip this step and go to step 3. 
    • Turn off connected computer(s) as well as your cable or DSL modem.
    • Replace your current router.
    • Locate the ethernet cable connecting your modem to your wireless router. Disconnect the cable at the wireless router end only.
    • Keep your wireless router accessible for re-installation upon completion of your panel participation.
  3. Set up your wireless router.
    • Unpack the Linksys router and the power cord and plug it into the power port on the router.
    • Internet port: Connect an ethernet cable to the yellow port labeled INTERNET, then connect the other end of the cable to the ethernet port of your modem (or modem-router) as illustrated above.
    • Ethernet port: Plug the ethernet cable that connects to your computer into one of the four ports in blue labeled ETHERNET in the above diagram.
    • Plug in the power cords to an outlet for both the Linksys router and your modem.
    • Make sure the router power switch is turned on.
    • If you need additional router information, see the Linksys EA8300 manual. 
  4. Using your laptop or PC, join the wireless network.
    • The wireless network ID is printed on the bottom of the router along with the password.
      • To join the wireless network simply click on the wireless icon on your Windows or Mac OS.
      • Choose the network that matches the wireless network name on the bottom of your router.
      • When you select or double click on this name you will see a dialog box requesting a password to join the wireless network.
      • Enter the password listed on the bottom of the router and click Connect.
  5. Open a browser. In the URL bar enter: http://myrouter.local 
  6. Accept the Linksys license agreement and click Next.

  7. If a DSL connection is detected (this step only occurs for those with a DSL connection)
    • Enter the name and password for the DSL internet service
    • Click Next.
  8. You may be prompted to follow onscreen instructions for unplugging your modem (not the Wi-Fi router) and plugging it back in to reboot it.

  9. Wait for the router to check for updates. Do not close the page! Wait for the network to come back online and reconnect to it (this could take a few minutes). Once reconnected, the configuration will continue.
  10. Make sure that the Install future router updates automatically option is selected then click Next.

  11. Because routers ship assigned with random names and passwords, renaming your wireless network and changing the Wi-Fi password on the Personalize your network screen is optional. You may not use your network password very often, so make sure you've stored it in a secure place.

    • Click Next
  12. If you changed either your Wi-Fi SSID network name or Wi-Fi password in the previous step, you'll have to reconnect the Wi-Fi on your laptop or PC to the new SSID and password from the previous step.
  13. Create a router administration password along with a password hint (in case you forget it). Make sure to write the password down in a safe place. Click Next.

  14. Review your settings then click Next.

  15. You are then offered the option to setup a Linksys Smart Wi-Fi account.
    • Select No thanks.
    • Click Next.
  16. The configuration steps are now complete and you are now at the router administration page. Validate that you can access a website, like If everything appears to be working correctly, close the browser tab and you are done!

How do I change the SSID network name and Wi-Fi password?

Follow the steps below to make the changes:

  • Sign in to wireless router in your web browser through this page:  http://myrouter.local

  • Enter the router administration password that you created during the initial router setup.

  • From the menu on the left-hand side, select Connectivity.

  • On the Basic tab find the Network Name and Password section and click Edit.

  • Change the network name and password for both the 2.4 and 5 GHz sections.

  • Click Apply.

The router will save the settings and you might have to reconnect to the new name for your wireless network.

How do I change the router admin password?

Follow the steps below to make the changes:

  • Sign in to the wireless router in your web browser:  http://myrouter.local

  • Enter the router administration password that you created during the initial router setup.

  • From the menu on the left-hand side, select Connectivity.

  • On the Basic tab find the Router Password section and click Edit.

  • Create a new password and hint.

  • Click Apply.

Sign in to your router again to validate your new password in your web browser: http://myrouter.local.

How do I start metering on my router & devices?

Automatic Sign In

To automatically sign in to your router and avoid the need to sign in each time you start a new browsing session, install the Screenwise Meter on all your devices. The Screenwise Meter app supports Android and iOS smartphones and tablets, and the Screenwise Meter browser extension covers Google Chrome, Mozilla Firefox, Internet Explorer browsers and Microsoft Edge.

  • For iOS smartphone or tablet, please visit here to download the Screenwise Meter app.

  • For Android smartphones and tablets, visit the Google Play Store here for the Screenwise App.

  • The Screenwise meter browser extension is currently supported in Chrome, Firefox and Internet Explorer. Visit here to choose your browser for installation instructions.

Manual (Browser) Sign In:

We recommend that most users skip this step and use the much more simple automatic sign in process above. To manually start a browsing session, simply:

  • Go to http://myrouter.local/signin and login using your panelist name.

  • Choose whether you are using a shared or personal device.

  • Click on your name, or select Guest to sign in if:

    • You are not a panelist, or

    • you don't want your current browsing session to be metered.

  • Browse the internet as you normally would.
  • NOTE: If using a shared device, be sure to sign out when you are finished using your device by going to http://myrouter.local/signout

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