Learn more about Google Play services for ads

Important: Some ad functions work only on Android 9 and up. Learn how to check and update your Android version.

Google Play services allow useful services on your device that make it more secure. Ads are part of Google Play services. Learn more about Google Play services and other services enabled through Google Play services.

Google Play services for ads give you services like:

  • The ability to reset or delete advertising identifiers on your Android device
  • Controls to opt-in or opt-out of personalized advertising
  • Tools and services for developers to show ads on your Android devices and minimize ad spam

Important: Google Play services is different from the Google Play Store.

Control your preferences

To manage personalized ads on your Android device:

  1. Go to Settings.
  2. Tap Privacy and then Ads.
  3. Tap Manage advertising ID and then Reset or delete your device advertising ID.

How Google Play services for ads handles your data

To support ad-related functions on your device, Google Play services for ads may collect and store certain information, as described above.

Additional data collection

Google Play services for ads may collect and store the following data to support ads related functionality and to provide better service to all our users. The information Google collects, and how that information is used, depends on how you use our services and how you manage your privacy controls:

  • When you're not signed in to a Google Account, unique identifiers like advertising identifiers may be used to show you ads relevant to your activity.
  • When you’re signed in to a Google Account, depending on your settings and privacy controls, you may receive personalized ads based on sources like:
    • The types of websites and apps you use on your device
    • Unique identifiers such as advertising identifiers and browser cookies
    • Your Google Account and activity information across devices

Any information that Google collects is used in accordance with Google's Privacy Policy.

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