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- Analytics pour les débutantsThe value of digital analyticsHow Google Analytics 4 worksHow Google Analytics is organizedStructure your Analytics accountObtenir un guide de configuration personnalisé pour AnalyticsSet up Analytics for a website and/or appSet up data collection for an appConfirm data is being collected in AnalyticsHow to navigate AnalyticsAbout eventsSet up and manage conversion eventsGet started with reportsLink Google Ads and AnalyticsGet started with AdvertisingGoogle Analytics 4 training and support
- Passer d'UA à GA4Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 dataHow to check property typeAbout connected site tagsMake the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setupConfirm data is being collected in AnalyticsSet up data collection for an appHow to navigate AnalyticsEvents in Google Analytics 4 vs Universal AnalyticsGoogle Analytics 4 training and support
- Gérer les comptes, les propriétés et les utilisateursHow Google Analytics is organizedCreate an organizationSwitch between accounts and propertiesStructure your Analytics accountEdit / delete accounts, properties, and data streamsMove a propertyDelete / restore accounts and propertiesAccess and data-restriction managementAdd, edit, and delete users and user groupsUniversal Analytics view-related features in Google Analytics 4 propertiesView the history of account/property changes
- Gérer les donnéesAbout eventsUniversal Analytics versus Google Analytics 4 dataMonitor events in debug modeAbout modeled conversionsSet up and manage conversion eventsSet up cross-domain measurementIdentify unwanted referralsFilter, report on, or restrict access to data subsetsData retentionData-deletion requestsAbout Data Import
- Comprendre les rapports
- Google Ads et attribution
- Audiences et remarketing
- IntégrationsLink Google Ads and AnalyticsBigQuery Export integrationAnalytics Search Ads 360 integrationDisplay & Video 360 integrationGoogle Optimize integrationFirebase integrationSearch Console integrationGoogle Merchant Center integrationGoogle Ad Manager integrationSalesforce Marketing Cloud reporting integration