This troubleshooter will help you identify and resolve issues with traffic fluctuations and inconsistencies in your Analytics reports.
Please select your issueI see a spike in traffic starting from a particular dateI see a drop in traffic starting from a particular dateI see my own domain (or a domain added to referral exclusions) showing as a referral sourceAn unrealistically high number of sessions in my account are attributed to direct/(none)I see (not set) appearing a lot in my reportsMy Google Ads clicks and sessions don't match
In the Acquisition > Source/Medium report, is there a single source/medium responsible for the spike?YesNo
Do you see a simultaneous drop in traffic from another source/medium?YesNo
Check Admin > Account > Change History. Were any filters added/edited in Analytics around that date?YesNo
Did you make any changes to your website or ad campaigns around that date?YesNo
Check Admin > Account > Change History. Were any filters added/edited in Analtyics around that date?YesNo
Check the Acquisition > Source/Medium report. Is there a single source/medium that drives the drop?YesNo
Did you make any changes to your website or ad campaigns around that date?YesNo
Check the Behavior > Landing Pages report. Is there a particular page that experienced a significant drop?YesNo
Are all pages of your website tagged with a Universal Analytics tag (gtag.js or analytics.js) rather than the Classic Analytics tag (ga.js)?YesNo
Have you added your domain to referral exclusions?YesNo
Has it been six months since you added your domain to referral exclusions?YesNo
Are you tracking more than one domain in your property (e.g., site.com and example.com), and are there links between these domains?YesNo
Have you added both domains to referral exclusions?YesNo
Are you seeing less referral traffic than you would expect for your website?YesNo
Have you added some of the websites that are supposed to drive traffic to your site to referral exclusions?YesNo
Is your website using non-secure protocol (HTTP)?YesNo
Are you sending some of the hits with Measurement Protocol?YesNo