Troubleshoot traffic fluctuations/inconsistencies
This troubleshooter will help you identify and resolve issues with traffic fluctuations and inconsistencies in your Analytics reports.
Please select your issue
In the Acquisition > Source/Medium report, is there a single source/medium responsible for the spike?
Do you see a simultaneous drop in traffic from another source/medium?
Check Admin > Account > Change History. Were any filters added/edited in Analytics around that date?
Did you make any changes to your website or ad campaigns around that date?
Check Admin > Account > Change History. Were any filters added/edited in Analtyics around that date?
Check the Acquisition > Source/Medium report. Is there a single source/medium that drives the drop?
Did you make any changes to your website or ad campaigns around that date?
Check the Behavior > Landing Pages report. Is there a particular page that experienced a significant drop?
Are all pages of your website tagged with a Universal Analytics tag (gtag.js or analytics.js) rather than the Classic Analytics tag (ga.js)?
Have you added your domain to referral exclusions?
Has it been six months since you added your domain to referral exclusions?
Are you tracking more than one domain in your property (e.g., site.com and example.com), and are there links between these domains?
Have you added both domains to referral exclusions?
Are you seeing less referral traffic than you would expect for your website?
Have you added some of the websites that are supposed to drive traffic to your site to referral exclusions?
Is your website using non-secure protocol (HTTP)?
Are you sending some of the hits with Measurement Protocol?
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