Troubleshoot traffic fluctuations/inconsistencies

This troubleshooter will help you identify and resolve issues with traffic fluctuations and inconsistencies in your Analytics reports.

Please select your issueI see a spike in traffic starting from a particular dateI see a drop in traffic starting from a particular dateI see my own domain (or a domain added to referral exclusions) showing as a referral sourceAn unrealistically high number of sessions in my account are attributed to direct/(none)I see (not set) appearing a lot in my reportsMy Google Ads clicks and sessions don't match