This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Troubleshoot Google Ads clicks vs. Analytics sessions

This troubleshooter is designed to help you identify and solve issues with discrepancies between Google Ads clicks and Analytics sessions in the Acquisition > Google Ads reports in Google Analytics.

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