This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Events

An event allows you to measure a specific interaction or occurrence on your website or app. Google Analytics collects certain events automatically. You can also set up events on your website or app to collect additional data.

Understand events

[GA4] About events
[GA4] Automatically collected events
[GA4] Enhanced event measurement
[GA4] Recommended events
[GA4] Custom events

Create and manage events

[GA4] Monitor events in DebugView
[GA4] Modify and create events in Analytics
[GA4] Modify and create events using regular expressions
[GA4] Event creation vs. audience triggers
[GA4] Event naming rules
[GA4] Event collection limits
[GA4] Measure outbound clicks for a website

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