This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).


Events allow you to measure distinct user interactions on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events. Google Analytics collects certain information automatically, but you can also set up events on your website or app to collect additional data.

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