This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

Filters and comparisons

Filters and comparisons provide a way to view segments of information in your reports. Filters let you remove information from your reports, such as internal developer traffic. Comparisons let you evaluate subsets of your data side by side without removing any information.

[GA4] Data filters
[GA4] Filter out internal traffic
[GA4] Known bot-traffic exclusion
[GA4] Apply filters to reports
[GA4] Apply comparisons to reports
Regular expressions

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