Attribution (Beta)Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature. Get started with Attribution[UA] About Attribution channelsExplore Attribution reports[UA] Conversion paths report[UA] Conversion lag report[UA] Conversion path length report[UA] Model comparison report[UA] Google Ads performance reportManage & configure Attribution[UA] Update your Attribution project settings[UA] User management for Attribution projects[UA] Connect a property with an Attribution project[UA] Enable or disable Attribution conversion types[UA] Delete your Attribution project