Attribution (Beta)Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature. Get started with AttributionAbout AttributionCreate an Attribution projectAbout Attribution channelsExplore Attribution reportsConversion paths reportConversion lag reportConversion path length reportModel comparison reportManage & configure AttributionUpdate your Attribution project settingsUser management for Attribution projectsConnect a property with an Attribution projectEnable or disable Attribution conversion typesDelete your Attribution project