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Google Analytics（分析）帮助

Analytics（分析）（适合新手）

从 UA 迁移到 GA4

管理帐号、媒体资源和用户

Google Ads 和归因

受众群体和再营销

Google Analytics（分析）

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Analytics（分析）（适合新手）
The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with reports Link Google Ads and Analytics Get started with Advertising Google Analytics 4 training and support
从 UA 迁移到 GA4
Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 data How to check property type About connected site tags Make the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setup Confirm data is being collected in Analytics Set up data collection for an app How to navigate Analytics Events in Google Analytics 4 vs Universal Analytics Google Analytics 4 training and support
管理帐号、媒体资源和用户
How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view-related features in Google Analytics 4 properties View the history of account/property changes
管理数据
About events Universal Analytics versus Google Analytics 4 data Monitor events in debug mode About modeled conversions Set up and manage conversion events Set up cross-domain measurement Identify unwanted referrals Filter, report on, or restrict access to data subsets Data retention Data-deletion requests About Data Import
了解报告
Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Reporting identity Analytics Insights
Google Ads 和归因
Link Google Ads and Analytics Advertising snapshot report Get started with Advertising About attribution and attribution modeling Select attribution settings Conversion paths report Model comparison report Google Ads links migration tool Goal and conversion migration guide
受众群体和再营销
Create, edit, and archive audiences Audiences migration guide Suggested audiences Audience triggers Predictive metrics Predictive audiences Enable remarketing with Google Analytics data Activate Google signals for Google Analytics 4 properties Remarketing lists for search ads
集成
Link Google Ads and Analytics BigQuery Export integration Analytics Search Ads 360 integration Display & Video 360 integration Firebase integration Search Console integration Google Merchant Center integration Google Ad Manager integration Salesforce Marketing Cloud reporting integration

受众群体和再营销

[GA4] Set up audiences
[GA4] Use audiences for advertising and remarketing
[GA4] 迷你指南：受众群体
[GA4] Troubleshoot audiences

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