This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Report and explore

Reports let you visualize data about your users and their activity on your websites and apps. Analytics provides default reports geared towards common use cases. You can also customize reports and report navigation to fit your business goals or use explorations to uncover deeper insights.

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