This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).


Reporting lets you visualize data about your users and their behavior across your websites and mobile apps. Analytics provides a set of default reports geared towards common reporting use cases, but you can also customize the reports and the report navigation to fit your business objectives or use explorations to uncover deeper insights about your data.
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