This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

What is Data Import?

Data Import lets you integrate the data from a variety of external business systems with Analytics to gain a better understanding of how your customers behave on the web. You can use this imported data for reporting, segmentation and remarketing, giving you a more complete view of your business using Analytics reports.

Example: A web publisher can augment collected user count metrics with data dimensions exported from their CMS and CRM systems to see the relative contributions of authors to their site.

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