This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

What is Data Import?

Data Import lets you integrate the data from a variety of external business systems with Analytics to gain a better understanding of how your customers behave on the web. You can use this imported data for reporting, segmentation and remarketing, giving you a more complete view of your business using Analytics reports.


Example: A web publisher can augment collected user count metrics with data dimensions exported from their CMS and CRM systems to see the relative contributions of authors to their site.


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