This article is about Universal Analytics (UA) properties. Starting July 1, 2023, standard UA properties stopped processing data (July 1, 2024 for UA 360 properties). Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center.

What is Data Import?

Data Import lets you integrate the data from a variety of external business systems with Analytics to gain a better understanding of how your customers behave on the web. You can use this imported data for reporting, segmentation and remarketing, giving you a more complete view of your business using Analytics reports.


Example: A web publisher can augment collected user count metrics with data dimensions exported from their CMS and CRM systems to see the relative contributions of authors to their site.


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