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Analytics
  • Report and analyze
  • Conversions reports
  • Enhanced Ecommerce

This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Enhanced Ecommerce

  • About Enhanced Ecommerce
  • Turn on Enhanced Ecommerce for a view
  • Product Data import example
  • Refund Data import example
  • Enhanced Ecommerce reports
  • Create Enhanced Ecommerce segments
  • Analyze Enhanced Ecommerce data
  • Appendix: methods, fields, and report data
  • Troubleshoot Ecommerce tracking and reporting
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