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Analytics

This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Report and analyze

  • Google Analytics Home
  • Search in Google Analytics
  • Monitor account health and performance
  • Audience reports
  • Advertising reports
  • Acquisition reports
  • Behavior reports
  • Conversions reports
  • Mobile apps
  • Flow visualization reports
  • Troubleshoot data issues
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