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Analytics
  • Report and analyze
  • Conversions reports
  • Multi-Channel Funnels
  • Multi-Channel Funnels Attribution
  • Multi-Channel Funnels Data-Driven Attribution

This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Multi-Channel Funnels Data-Driven Attribution

This feature is only available in Analytics 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.
  • About MCF Data-Driven Attribution
  • MCF Data-Driven Attribution methodology
  • Use and interpret MCF Data-Driven Attribution
  • MCF Data-Driven Attribution Model Explorer
  • MCF Data-Driven Attribution ROI Analysis
  • MCF Data-Driven Attribution model application and limits
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