This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

Multi-Channel Funnels Data-Driven Attribution

This feature is only available in Analytics 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.

About MCF Data-Driven Attribution
MCF Data-Driven Attribution methodology
Use and interpret MCF Data-Driven Attribution
MCF Data-Driven Attribution Model Explorer
MCF Data-Driven Attribution ROI Analysis
MCF Data-Driven Attribution model application and limits

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