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Analytics
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  • Segments

This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Segments

Isolate and analyze subsets of your data. Use those subsets as the basis for Remarketing Audiences.
  • About segments
  • Apply and remove segments
  • Build new segments
  • Manage segments
  • Analyze data with segments
  • Create audiences from segments
  • Filters and segments
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