Data privacy and security
- Safeguarding your data
- Privacy controls in Google Analytics
- Data sharing settings
- Consent mode (beta)
- IAB Transparency and Consent Framework v2 and Google Analytics
- Google Analytics opt-out browser add-on
- IP Anonymization (or IP masking) in Analytics
- Policy requirements for Google Analytics Advertising Features
- Security and privacy in Universal Analytics
- We use our own products
- Data Processing Terms
- Data retention
- Data-deletion requests (Google Analytics 4)
- Data deletion requests (Universal Analytics)
- ISO 27001 Certification
- Google Analytics linking overview
- Account setup with additional privacy features
- Best practices to avoid sending Personally Identifiable Information (PII)
- Policy Against Fingerprints and Locally Shared Objects