Analytics Help
  • Account
  • Search
  • Maps
  • YouTube
  • Play
  • News
  • Gmail
  • Meet
  • Chat
  • Contacts
  • Drive
  • Calendar
  • Translate
  • Photos
  • Duo
  • Chrome
  • Shopping
  • Finance
  • Docs
  • Sheets
  • Slides
  • Books
  • Blogger
  • Hangouts
  • Keep
  • Jamboard
  • Earth
  • Collections
  • Arts and Culture
  • Google Ads
  • Podcasts
  • Stadia
  • Travel
  • Forms
More from Google
Sign in
Google Help
  • Help Center
  • Community
  • Analytics
  • Privacy Policy
  • Terms of Service
  • Submit feedback
Send feedback on...
Help CenterCommunityAnnouncements
Analytics
  • Report and analyze
  • Demographics and Interests

This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Demographics and Interests

  • About Demographics and Interests
  • Enable Demographics and Interests reports
  • Analyze Demographics and Interests data
  • ©2021 Google
  • Privacy Policy
  • Terms of Service
Enable Dark Mode
Send feedback about our Help Center
Send feedback on...
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
69256
false