This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Conversions reports

In Analytics, a conversion is the completion of an activity that is important to the success of your business, such as a completed sign up for your email newsletter (a Goal conversion) or a purchase (a Transaction, sometimes called an Ecommerce conversion).

Once you've set up Goals and/or Ecommerce tracking, you can use the Multi-Channel Funnels reports to see how all your channels worked together to create sales.

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