This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Measure lead generation

This series of articles walk you through how to set up Google Analytics to measure the performance of a lead-generation form, with the ultimate goal of generating more leads on your website.

[GA4] How to generate more leads on your website
[GA4] How to report on your lead generation form
[GA4] How to measure conversions with Google Analytics
[GA4] How to advertise to unconverted users
[GA4] How to attribute credit for conversions

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