This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Ecommerce

Understanding how users interact with the products and services you sell can help you optimize the shopping experience on your ecommerce website or mobile app. You can use pre-built reports or build your own reports and explorations to analyze your ecommerce data.

[GA4] Set up ecommerce events
[GA4] Ecommerce exploration solutions
[GA4] Minimize duplicate conversions with transaction IDs
[GA4] Ecommerce scopes

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