Analytics for beginners

The value of digital analytics

How Google Analytics 4 works

How Google Analytics is organized

Structure your Analytics account

Set up Analytics for a website and/or app

Set up data collection for an app

Confirm data is being collected in Analytics

How to navigate Analytics

About events

Set up and manage conversion events

Get started with reports

Link Google Ads and Analytics

Get started with Advertising

Google Analytics 4 training and support

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