Skip to main content Analytics for beginners
The value of digital analytics
How Google Analytics 4 works
How Google Analytics is organized
Structure your Analytics account
Get a customized Analytics setup guide
Set up Analytics for a website and/or app
Set up data collection for an app
Confirm data is being collected in Analytics
How to navigate Analytics
Set up and manage conversion events
Link Google Ads and Analytics
Get started with Advertising
Google Analytics 4 training and support
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