Analytics for beginners

The value of digital analytics

How Google Analytics 4 works

How Google Analytics is organized

Structure your Analytics account

Set up Analytics for a website and/or app

Set up data collection for an app

Confirm data is being collected in Analytics

How to navigate Analytics

About events

Set up and manage conversion events

Link Google Ads and Analytics

Get started with Advertising

Search
Clear search
Close search
Google apps
Main menu
2911348150589188004
true
Search Help Center
true
true
true
true
true
69256
false