Analytics for beginners

The value of digital analytics

How Google Analytics 4 works

How Google Analytics is organized

Structure your Analytics account

Set up Analytics for a website and/or app

Set up data collection for an app

Confirm data is being collected in Analytics

How to navigate Analytics

About events

Set up and manage conversion events

Link Google Ads and Analytics

Get started with Advertising

Get a customized Analytics setup guide

Google Analytics 4 training and support

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Sign in for additional support options to quickly solve your issue

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