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Analytics
  • Manage accounts and users
  • Accounts

This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Accounts

An account is the highest level of organization. An account organizes your properties, and general preferences like your data sharing settings. You can have one or more accounts in Analytics.

  • Add an account to an existing account
  • Account settings
  • View the history of account changes (Universal Analytics properties)
  • View the history of account/property changes (Google Analytics 4 properties)
  • Access analytics
  • Request access to Analytics
  • Delete an Analytics account
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