This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Properties

Any data you collect using an Analytics collection method (like the analytics.js tracking code for websites or an SDK for mobile apps) is sent to a property. On a property, you can set up reporting views to organize and analyze your data. You can have one or more properties associated with a single account.

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