This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.


Any data you collect using an Analytics collection method (like the analytics.js tracking code for websites or an SDK for mobile apps) is sent to a property. On a property, you can set up reporting views to organize and analyze your data. You can have one or more properties associated with a single account.

Clear search
Close search
Google apps
Main menu
Search Help Center