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Real Time Content Report, Why Source & Medium doesn't match? 0 Recommended Answers 1 Reply 0 Upvotes
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When I look at the real time report "Content" section, I see 1 active user with an active page and an identified source and medium from my UTM parameters. But when I look at the Pageviews (last 30 min), the same page is there but with a direct none source medium instead of my UTM parameters.
I'm testing tracking across subdomains.
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Hi Adam
this can happen with the real time reporting
From the help center docs:
Campaign attribution
Due to a change in the way Universal Analytics sends and stores campaign information for Real-Time reporting, it is possible that, during a single session, a user stops being recognized as coming from a specific campaign and is instead counted as a direct referral. As a result, you'll see traffic and conversions incorrectly attributed to a Source of (direct). You'll only see this in Real-Time reports; in standard reports, traffic and conversions will be attributed correctly.

An upcoming version of Real-Time reporting will not have this issue. In the mean time, however, you should be aware and interpret referral counts in Real-Time reporting appropriately. To mitigate this issue, you can either force the sending of campaign information on every hit within a session, or use standard reports (instead of Real-Time) when analyzing or reporting referral counts.
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