Aug 6, 2019

Bing Ads in Analytics

How can I do to see Bing Ads on Google Analytics as Paid Traffic?

Appears as organic traffic, is really confusing.

Also gives me information about "Yahoo Organic" that I think is also Bing..I read that there is a partnership between Verizon and Bing Ads...but it's really hard to be sure..

Any clue?

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All Replies (2)

User 13512873303977695073

Oct 30, 2019

Have you tried creating specific Goal URLs for your ad landing pages? Wonder if that would work? We use the Campaign URL builder to help us isolate campign performance more effectively, though I haven't tried it with Bing. https://ga-dev-tools.appspot.com/campaign-url-builder/

Bronwyn V

"The important thing is never to stop questioning."

Oct 30, 2019

You can use utm parameters to Bing Ads

https://help.ads.microsoft.com/apex/index/3/en/56762

You can then also upload cost data from other advertising platforms such as bing and facebook etc into GA

https://youtu.be/b7OkbEifhR0