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Sudden spike in direct traffic 0 Recommended Answers 9 Replies 14 Upvotes
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Hi,

There is a sudden spike in direct traffic on two of our pages https://www.solid.com/us/products/alliance-das/  and   https://www.solid.com/us/public-safety/

When i set the secondary dimension to Hostname, it shows  www.solid.com which seems ok.

Most of the sessions originate from mobile and tablet for both these pages.

Earlier we were working on www.solid.com but the the client asked us to work on www.solid.com/us/

When i enter www.solid.com in my mobile, it redirects me to www.solid.com/us/ 


I guess from home page, visitors must be navigating to above mentioned pages, which is leading to direct traffic.  

The bounce rate for both these pages is less than 100 %. The average time is also not 0. and even pages/session are more than 1.

Please guide me what should i do ?

Many Thanks

I wonder whether this is Ghost spam. Crawler spam or legitimate traffic
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Did you ever discover the reasoning behind the increase in direct traffic?
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When any promotion is going on on Facebook or Instagram or Snapchat, the target URL opens in the in-app browser on the device('Android webview' for Android device and 'Safari in-app' for iOS device). In that case, it may be considered as direct traffic if that platform uses a preloading strategy. So what happens, suppose for Snapchat story, before displaying the story it loads the webpage in the cache memory. That leads to visits as well as bounced session.

So, my suggestion would be to use a URL builder with the right utm_source and utm_medium to avoid such confusions.
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Does anyone have an answer for this? I keep track of the analytics for a blog, and one of our recent posts had a huge spike in direct traffic, almost all of it from Android devices. What could have caused this?
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There was some recent articles on the topic of blocking JS exploits with 'noopener noreferrer' attributes in the anchors.

This advice was slurped up without consideration of what 'noreferrer' does. I've seen local marketing agencies making footer backlinks to themselves on client websites with 'noreferrer' specified.
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Same issue here - user figures started to hike by 18 September 2019. There was no code change whatsoever by our side there; we are using Google Analytics for tracking our Intranet use (based on Sharepoint Online), which means that we're tracking a system that is not available to the public (based on this), thus any mobile- or agency-related issues do not apply here. Active user figures have not receded back to normal ever since.
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Any update on this ?? I have a client who is getting a huge spike in traffic to their web site via android devices from cities all over the world.
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Seeing something similar on a clients website. For them it appears to be isolated to USA traffic on iOS, Safari, I've considered Apples ITP 2.1 anti-tracking but i cant see why it would be isolated to a GEO profile for USA. 

Also its not a single location in the US and traffic seems to be real users based on bounce and pages/session and although v low there are conversions. But that could be genuine direct traffic.

Timeline on this was around beginning of October volume went from 200-2500 daily users.
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We are getting thrashed by bots since early January by "not set", Amazonaws, hwclouds-dns.com, m247.com, as15003.com, leasedweb.net and ubiquity.io.....with so many, it almost appears like a planned attack...they are totally messing up my Analytics data :-(
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The problem still persists, as described on our entry as of https://support.google.com/analytics/thread/10119075?msgid=21643637
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