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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Learning path: Marketers

Complete Fundamentals

If you’re new to Google Analytics 360, then Google Analytics 360 Fundamentals is your first step toward becoming an expert. With this eLearning course, you get easy access to online training right from your desk.

In Google Analytics 360 Fundamentals, you'll learn how Analytics works, learn about 360 features, and get an overview of Analytics reports. You'll also learn:

  • Account structure and administration
  • How to see audience characteristics and referral sources
  • How to analyze user behavior
  • How to increase conversion rates
  • How to analyze and customize your data
Take the course