[UA] Custom filter fields [Legacy]

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The following tables list each available field and its purpose.

Content and Traffic

Filter Name	Description
Request URI	Includes the relative URL, or piece of the URL after the hostname. For example: for http://www.google-analytics.com/requestURL/index.html?sample=text the Request URI is /requestURL/index.html?sample=text
Hostname	The full domain name of the page requested. For example: for http://www.google-analytics.com/requestURL/index.html?sample=text the hostname is www.google-analytics.com
Page Title	The contents of the <title> tags in the HTML of the delivered page.
Referral	The external referrer, if any. This field is only populated for the initial external referral at the beginning of a session.
Campaign Target URL	The target URL defined in a campaign. Not compatible with Dynamic Search Ads or Shopping campaigns that don't have the target URL set in the ads.
Hit Type	The type of hit (page , user_defined , transaction , item , cost , event , social , appview , or exception).
Search Term	Search terms used in a property's internal search engine.
Site Search Category	Searches confined to a specific category or area of a property (e.g., Mens).

Campaign or Ad Group

Filter Name	Description
Campaign Source	Campaign Source is defined by the tagged page request query. This usually denotes the resource that provided the click. For example: "google". This variable is automatically generated for Google Ads hits when auto-tagging is turned on through the Google Ads interface.
Campaign Medium	Method of Delivery. Campaign Medium is defined by the tagged page request query. This typically refers to the medium used to generate the request, for example: "Organic," "CPC," or "PPC." This variable is automatically generated for Google Ads hits when auto-tagging is turned on through the Google Ads interface.
Campaign Name	Campaign Name is defined by the tagged request query. This usually refers to the name given to the marketing campaign or used to differentiate campaign source. For example, "OctoberCampaign." This variable is automatically generated for Google Ads hits when auto-tagging is turned on through the Google Ads interface. You can also filter for Campaign Manager 360, Display & Video 360, and Search Ads 360 campaign names.
Campaign AdGroup	Campaign AdGroup is defined by the tagged request query. This usually refers to the ad group associated with the keyword/creative and click. For example, "OctoberCampaignAds." This variable is automatically generated for Google Ads hits when auto-tagging is turned on through the Google Ads interface.
Campaign Term	The term defined by the tagged page request query. The campaign term usually refers to the term used to generate the ad from the referring source or campaign source, such as a keyword. This variable is automatically generated for Google Ads hits when auto-tagging is turned on through the Google Ads interface.
Campaign Content	Campaign Content is defined by the tagged request query. The Content tag typically defines multivariate testing, or is used to disseminate campaign target variables in an advertising campaign. This variable is automatically generated for Google Ads hits when auto-tagging is turned on through the Google Ads interface.
Campaign Code	The campaign code, defined by the tagged request query, can be used to refer to a campaign lookup table, or chart of referring codes used to define variables in place of multiple request query tags.
Campaign Referral Path	The referring channels for conversions attributed to the campaign.

Ecommerce

Filter Name	Description
E-Commerce Transaction Country	The Transaction Country variable is used to designate the country defined by the transaction process.
E-Commerce Transaction Region	The Transaction Region variable is used to designate the region defined by the transaction process.
E-Commerce Transaction City	The Transaction City variable represents the city where the commerce transaction occurred.
E-Commerce Store or Order Location	The Transaction Affiliation tag describes the affiliating store or processing site.
E-Commerce Item Name	The name given to the subject of the e-commerce transaction.
E-Commerce Item Code	The identifier or code number given to the item of the e-commerce transaction.
E-Commerce Item Variation	A custom e-commerce variable, most often used to store distinguishing information about items. For example, this field may hold "blue" and "white" as distinguishing characteristics of two otherwise similar hooded sweatshirts.
E-Commerce Transaction ID	The identifier or code number given to the e-commerce transaction.
E-Commerce Transaction Currency Code	The currency code used in the transaction.

Audience/Users

Filter Name	Description
Browser	The browser name (like Chrome or Firefox)
Browser Version	The major browser version.
Browser Size	The pixel dimensions of the display area of the browser.
Operating System Platform	The operating system platform.
Operating System Version	The operating system's major version.
Language Settings	The language setting in the browser preferences.
Screen Resolution	The resolution of the screen, as determined from the browser program. Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Screen Colors	The color capabilities of the screen, as determined from the browser program.
Java Enabled?	The java enabled variable describes whether Java is enabled in the browser. Possible values are Yes or No.
Flash version	The Flash version variable describes what version of Flash is installed in the browser.
Connection Speed	The connection speed, as determined by the internet connection as detected by the browser.
Type	Either New User or Returning User, based on Analytics identifiers.
ISP Organization	The Internet Service Provider registered to the IP address used to access the internet.
ISP Domain	The geographic domain of the ISP.
IP Address	The IP Address.
IP Version	The IP version (IPV4, IPV6).

Location

Filter Name	Description
Country	The country from which the data originated.
Region	The region from which the data originated.
City	The city from which the data originated.

Event

Filter Name	Description
Event Category	The category assigned to an event (e.g., Videos or Downloads).
Event Action	The action assigned to an event (e.g., Play, Download Whitepaper).
Event Label	The label assigned to an event (any descriptive string you choose).

Other

Filter Name	Description
Custom Field 1	An empty, custom field for storage of values during filter computation. Data is not stored permanently in this field, but can be written to Custom Field 1 or 2 to be used by a subsequent filter.
Custom Field 2	An empty, custom field for storage of values during filter computation. Data is not stored permanently in this field, but can be written to Custom Field 1 or 2 to be used by a subsequent filter.
User Defined	These variables can be set by modifying javascript through the GATC, E-Commerce fields, or variables in a tracking link.

Application

Filter Name	Description
Application ID	Usually, the package ID for the app in the app store in which it is available (e.g., com.google.android.apps.app name. Can also be any string that identifies the app. Configured in the app by the developer.
Application Installer ID	The ID for the app store from which the app was installed, or any string used to identify the app store. Configured in the app by the developer.
Application Name	The application display name (e.g., Gmail, Maps). Configured in the app by the developer.
Application Version	The version number of the app. Configured in the app by the developer.
Screen Label	The label for a specific screen within an app, or the logical name for an equivalent web page when the same content appears in both an app and on a website.
Application?	Whether the hit came from an app. If you set this to NO, then all hits from the app are filtered out (including hits like transactions). Possible values are Yes or No.
Fatal Exception?	Whether the exception was fatal. Possible values are Yes or No.
Exception Description	The description of the exception. Set by the developer when sending exception hits.

Mobile Device

Filter Name	Description
Mobile? Possible values are Yes or No.	Whether the device is a mobile device (e.g., phone, tablet, mobile gaming device).
Tablet? Possible values are Yes or No.	Whether the device is a tablet.
Qwerty Keyboard? Possible values are Yes or No.	Whether the device includes a Qwerty keyboard.
NFC Support? Possible values are Yes or No.	Whether the device includes Near Field Communication. Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Cellular Radio? Possible values are Yes or No.	Whether the device has a cellular radio connection to make calls and/or access data plans (e.g., 3G, 4G). Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Wifi Support? Possible values are Yes or No.	Whether the device supports Wifi connections. Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Mobile Brand Name	The brand name under which the device was released. A device might be branded by an OEM (e.g., Samsung, Nokia) or carrier (e.g., Verizon, NTT DoCoMo). Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Mobile Model Name	The model name of the mobile device. An OEM may use same model name across several carriers or locales (e.g., Galaxy Nexus, iPhone), or use different model names across various carriers or locales (e.g., Galaxy S3 has the model name SGH-T999 in the U.S., but has the model name GT-I9300 in Germany). Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Mobile Marketing Name	The marketing name for a device may have different model names for various carriers/locales, for example, Galaxy S3 is the marketing name of the same device that has two different models (Mobile Model Name). Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.
Mobile Pointing Method	Primary input method (e.g., physical keyboard, onscreen keyboard). Note: Chrome has implemented updates to enhance user privacy by reducing the granularity of data available via the browser. As a result of these updates, this field may now have limited or no data available.

Social

Filter Name	Description
Social Network	Social network on which the action occurred (e.g., Google+, Facebook).
Social Action	The social-interaction action that was taken on the social network (e.g., on Google+, when a user clicks the +1 button, the social action is plus).
Social Target	The target of the social interaction (e.g., the content for which you clicked +1), typically a URL, but can be any text.

Custom Dimensions

Filter Name	Description
your custom dimension	Any Custom Dimensions that you have created are listed here. Use unique names for your Custom Dimensions so that you can easily distinguish between them in this list. Learn more about Custom Dimensions, and about dimension scope.