Audience triggers let you trigger events when users match the definition of an audience and become members.
You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.
In cases where audience conditions are fully satisfied by a single event, metadata from that event (e.g., timestamp, session, and screen/page information) is copied to the triggered event. In cases where audience conditions are satisfied by multiple events, metadata from the last event is copied to the triggered event.
You can enable these events as conversions as with any other events.
Create audience-trigger events
You can create up to 20 audience-trigger events per property.
To create a trigger event as you're building an audience:
- To the right of the condition builder, under Audience Trigger, click + Create new.
- Enter a name for the event.
- Select Create an additional event (up to one per day) when the audience membership refreshes if you want to trigger an event each time a user meets the audience criteria, even if they are already a member of that audience.
- Click Save.
Edit / delete audience triggers
To edit an event, click next to the event name.
To delete an event, click next to the event name.
You can trigger events for simple thresholds. For example, if the condition for your audience "High-value customers" defines members as users whose lifetime value is greater than 100, then each time a user meets that condition and becomes an audience member, you can trigger an event like
You can also use these events as proxies for more complex conversions, for example, if you define the audience "Frequent long-term guests" as
Event: booked_hotel Parameter: days_booked Parameter condition: > 13 days AND Event: booked_hotel Parameter: event_count Parameter condition: > 1 in any 60-day period
then anytime a user met those conditions, you could trigger an event like
By monitoring the count of those events, you can see the pace at which your audiences grow.